At Go Lime, we’ve been part of this industry for a long time.  While we’re not perfect, and we’ve never claimed to be, we’ve come to realize that this industry needs change.  We are here today to make it right. 

Our mission is simple: to offer every household in Ontario the power of choice.

We asked ourselves: Why are Ontario homeowners stuck in overpriced water heater rental contracts, facing costly buyouts, poor customer service, and endless rental fees?

By listening to you, we’ve created a Canadian Owned Company that offers fair pricing, and simplicity, providing exactly what you need, and never pushing for more. We prioritize transparency with straightforward, digital first, no-contract options that are always delivering more for much less than you pay today. 

Our main objective is to eliminate unnecessary costs for you — we sell direct from the manufacturer, offering commission free experts, always powered by technology — and pass those savings directly to you.

Our goal is to return over $1 billion back into the pockets of Ontario households.

Our purpose is to reintroduce choice and control to customers across Ontario, allowing you to take charge of your water heater costs, which have long been inflated by other companies that have lost focus of their customers. 

Our commitment is to prioritize a customer-first approach. You decide how to interact with us—whether you buy up-front or subscribe monthly, engage online, or talk directly to an expert. The power is always in your hands.

If you’re tired of the old way, join us in the fresh new way and join the Go Lime Green Revolution Today.

Chief Executive Officer of Go Lime